Aurélien Savart
INTRODUCTION
I'm a Digital Entrepreneur focused on Innovation
ABOUT
My approach
Technique and marketing are too often opposed as if these two worlds weren't complementary for a successful business. I try everyday to assemble these two aspects in my work. My study background is about marketing, my day-to-day experience led me to acquire technical skills.
My work philosophy is to work hard, think harder, and be honest about what and when you can deliver.
Haut Potentiel Interactif (HPI)
My main project
Haut Potentiel Interactif delivers comprehensive, turnkey solutions for marketing and business growth by seamlessly combining advertising strategy with technical execution.
We provide expert training and consultancy in digital marketing, data science, and coding, ensuring that both the creative and technical needs are met.
Whether it's crafting targeted ad campaigns or implementing data-driven solutions, we work with companies of all sizes to deliver tailored strategies that yield measurable results.
ACHIEVEMENTS
The measure of a man is what he does with power knowledge.
50
Millions € spent in ROIstic advertisement
3
Innovative Services built
Multiple
Startup Jury for various institutes
20+
Courses Created on Machine Learning, Development And Marketing / Ads
300+
Trained people in AI & Python
100+
Trained people in Marketing and Ads
Domains
My Domains
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Artificial Intelligence and Data Science
I have extensive experience in AI and data science, notably in developing predictive machine learning models for advertising fraud prevention. As the founder of a company focused on predictive fraud detection, I have successfully led projects combining data analysis and AI to safeguard advertising campaigns. I also specialize in building AI-driven solutions to optimize marketing strategies, ensuring businesses benefit from data-driven insights to improve performance across campaigns.
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Marketing
I have a proven track record in planning, developing, and executing highly ROI-focused digital marketing strategies. Over the course of my career, I have successfully managed campaigns with over 50 million euros in ad spend, consistently achieving high returns. My expertise spans across various platforms and channels, allowing me to optimize campaigns for maximum impact, ensuring both cost-efficiency and measurable results.
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Training and consultancy
I have extensive experience in training professionals through consultancies, lectures, and as a professor at institutions such as L'École Multimédia and 3WA Academy. I have also delivered conferences at the European level, sharing my expertise in digital marketing, data science, and AI with a broad audience. My training approach focuses on practical, real-world applications, ensuring that participants gain actionable insights and skills.
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Development
I have a solid track record in development and managing innovative projects. I am proficient in Python, PHP, JavaScript, Node.js, and have extensive experience with both front-end and back-end frameworks. I specialize in API architecture and have successfully built scalable, robust systems across various industries. My expertise spans from full-stack development to leading complex technical projects, including DevOps practices such as application deployment, infrastructure automation, and production management, ensuring efficiency and innovation at every stage.
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Entrepreneurship
As an entrepreneur, I have founded and led multiple ventures, including companies focused on AI, digital marketing, and innovation. My experience spans the entire business lifecycle, from ideation and development to scaling and securing market traction. I excel in identifying growth opportunities, building strategic partnerships, and leading teams toward success. Combining technical expertise with a deep understanding of business dynamics, I deliver innovative solutions that drive both operational efficiency and long-term profitability.
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Product Ownership
With a strong background in both technical development and business strategy, I bring a comprehensive approach to product ownership. At Cliq Digital, I led cross-functional teams ensuring successful delivery of digital services while optimizing marketing performance across all service lines. My experience founding and developing SaaS products like Knytify—a real-time fraud detection platform—has given me hands-on expertise in defining product vision, managing backlogs, and prioritizing features based on user needs and business value. I excel at bridging the gap between technical teams and stakeholders, translating complex requirements into actionable roadmaps that deliver measurable results.
RESUME
Experience
Haut Potentiel Interactif2022 - on going
Founder and CEO
Haut Potentiel Interactif is a company that aims to provide training and consultancy in my domains, working with all size of companies and also with tech schools and universities.
Cliq Digital2025 - 2025
Head of Services
Ensured the successful delivery and project management of key digital services, leading cross-functional teams and driving the optimization of marketing performance across all service lines.
Knytify2022 - 2025
Founder and CEO
Founded and developed Knytify a preventive and innovative advertising fraud detection and protection in real time SAAS solution.
Lemonads2020-2022
Innovation Director
Created, structured and managed the innovation department and succesfully led some projects with states and european grants.
Lemonads2014-2022
Head of User Acquisition
Created, structured and managed the user acquisition department, from scrath to several millions in spent a year with high ROI targets.
Numerik Art (Adthink Group)2013-2014
International Business Development Manager
Responsible for the development of the key international projects.
Numerik Art (Adthink Group)2009-2013
User Acquisition and Affiliation Manager
Management of all incoming traffic on a performance basis for a listed company in a highly competitive environment (online dating).
Numerik Art (Adthink Group)2009-2013
Affiliate Manager
Recreation of an affiliate network and management of commercial and administrative relationships with affiliates.
Keep Traffic2007-2008
Affiliate Manager
Management of commercial and administrative relationships with affiliates.
Education2007-2009
Superior Business School of Chambéry Master's Degree
Business, Management, Marketing, and Related Support (Major).
TESTIMONIALS
What is said about me?
"I attended his educational, pragmatic, and interactive training session on Digital marketing strategy setup. He adapted the session to the audience's needs, targets, and level in digital marketing, so each one can get his/her most relevant takeaways."
Valerie Verner
Business Development Adviser
Hogan Lovells Luxembourg
"I had the privilege of working under Aurélien's leadership as a manager early in my digital marketing and acquisition career. His guidance was transformative. In just a few months, he passed on years of expertise, significantly accelerating my professional development and boosting my confidence in my abilities. Aurélien possesses a rare balance of sharp technical skills and exceptional people skills in his managerial approach. His expertise in digital marketing, combined with his passion for a job well done, makes him an invaluable asset to any company seeking to strengthen its presence in this field."
Jérémy Jeziorny
Digital Marketing Specialist
Google & Meta Ads Expert
"I had the pleasure of working with Aurélien for many years, and I want to highlight his professionalism and outstanding commitment. As a Marketing specialist, he has successfully combined rigor, strategy, and creativity to optimize our campaigns and maximize their ROI. His strong work ethic and unwavering dedication have made him a valuable asset to the company. Always proactive and full of ideas, he doesn't just execute tasks, he constantly seeks to innovate and enhance performance."
Christophe Chazelle
Tech Entrepreneur
"Aurélien is efficient, meticulous, reliable, pleasant on a daily basis and a true expert in marketing performance. He has a complete vision of a conversion tunnel and the different ways to gain audience and customers. I worked with Aurélien for 7 years without ever having to doubt his analyses and his choices. He quickly became a pillar of our team by his broad skills, but also by his ability to explain and share the subtleties of his field."
Pierre de La Celle
Platform Manager
CONTACT